At Journey, we offer a range of strategy, advertising, marketing and public relations services to cater to the needs of your growing small business.
Whether you need written content for your website, a press release announcing a new product, or a strategy to help you acquire new customers; we'll be ready to deliver - lickety split!
With all the ways to get your brand out into the world, figuring out which tactics to pursue can be completely overwhelming. With a robust strategy session, we can identify your core customers and build a plan to reach them using a mix of traditional marketing, digital marketing, social media, public relations, and events. Most importantly, we’ll create a program to meet your budget and get you the best possible results.
Many of our clients spend their first year or two flying by the seat of their pants with no real structure or plan, other than to stay afloat and alive. If you’ve been there, done that, and feel like now is the time to get a real strategy in place, we can help. A business planning session will allow you to identify your long-term goals and align them with medium-term strategies and short-term action items to help your business get to the next level. Think of these sessions as a way to funnel the hundred and one ideas, issues, and opportunities in your brain down into a practical, actionable plan to propel your business’s growth.
If you think brand development is just for big businesses, think again! With appropriate brand definition, a business owner is able to take a product or service and make it into something that their customers feel a real connection with. At Journey, we work with business owners to capture the essence of their brand through workshops that explore the business’s identity, purpose, objectives, and unique value proposition. We also dig deep into your real, ideal customer to help you make better marketing decisions based on the types of people that you’d like to attract to your business.
Having a strong written personality can help you showcase your brand in a way that resonates with potential customers. It’s also a great opportunity to position yourself as an industry or category expert. The way you position yourself with words helps people decide whether or not they want to do business with you, so having a strong content strategy can make all the difference. We love writing all kinds of "stories", from blogs to bios, research papers, and even speeches. Get in touch today to find out more about how we work with words.
An Instagram post here and a Facebook update there isn’t going to make customers flood through the doors. At Journey, we’ll work with you to produce monthly content calendars to make sure we’re showcasing every part of your business in the best light to reinforce your messages and give your clients the peace of mind that they're making the right choice. Plus we’ll take care of the posting and listening for you, so you can rest easy knowing you’re getting the right messages out, and you’re communicating with your followers in a timely and effective way.
With weekly or monthly email newsletters, you can make sure your promotion or offering is being delivered right to your audience’s inbox. We pair social media with email marketing to ensure your messages are seen, remembered, and acted on by your current and future customers.
There is nothing more exciting than getting stopped on the street by someone saying, "Hey, I saw you in the news!" Creating and executing a smart public relations strategy is a fantastic way to build your brand at a fraction of the price of traditional ad campaigns with a lot more credibility. Get ready to see your name in lights.