Email marketing provides small business owners with a simple and effective way to communicate with customers unlike any other marketing platform available today. As posting on social media alone can no longer guarantee that a message will be seen, using email marketing in conjunction with social media can help a business owner get their products and services in front of potential customers quickly and with measurable results.
While email marketing is a tried and true marketing method, the time it takes to craft the perfect message can make the task daunting. Between creating an offer that’s valuable, brainstorming the perfect subject line, writing the words that get people to click, and managing a robust contact list, that weekly newsletter that you promised to keep up might end up falling flat faster than you think. At Journey, we take those pain points away by developing the promotional ideas, writing the content, procuring images, and measuring and monitoring every aspect of the campaign from the effectiveness of the subject line to the time of day that gets the best open rates.
If you’ve dabbled in email marketing, we can pick up where you left off by using the platform of your choice. If it’s your first time, we’ll set you up with a system that provides full access to all the data points we need to make smart decisions about your email marketing strategy.
If you’re a business owner that can benefit from fast sales promotions and product releases from the push of a button, it’s time to consider email marketing as part of your overall communications strategy. We look forward to getting started with you!