Email marketing is a popular practice amongst small business owners for its cost effectiveness and ease of use. In fact, according to this infographic from Backlinko and iconiContent, the return on investment for a successful email marketing campaign is $38 for every $1 spent. So with such high ROI, email marketing should be a no-brainer, right?
While email marketing can be a fantastic tool, the average person is sifting through 88 emails per day. Cutting through all that clutter can be tough, which is why making your message short, simple, and personal will give you the best chance for success.
Before you send off your next email marketing campaign, have a quick read through these essential tips and make sure you're monitoring your results and making changes along the way. Email marketing can be an incredibly effective tool with the right strategy, consistent measurement and smart analysis.