A Day by Day Guide to Promoting Your Local Business for Small Business Saturday

Did you know that Saturday, November 26th is Small Business Saturday? Created by American Express, Small Business Saturday is a national event designed to drive holiday shopping traffic to local, independent shops, restaurants, and cafes. We love the idea of giving small businesses a platform to shout from the rooftops, so we've created a day by day tip guide to help you take advantage of this national event on a local level. Let's get started!

Monday 11/14

The first thing you need to do is create a reason for people to shop with you on Small Business Saturday. Whether it's a discount, a "buy one get one", or a free gift, it's a good idea to "reward" shoppers for choosing to buy from your business instead of a big, old chain store. Keep your offer simple and don't pepper it with too many confusing rules. Got it? Great! 

Tuesday 11/15

Once you have decided on an offer, special or discount, it's time to think about marketing. The first thing you'll want to do is update your website with the promo - your website is your digital storefront and it's where people will go to get more information about your offer. Make sure you include all the details of the promotion, as well as a signup where people can subscribe to your newsletter or social media channels.

Wednesday 11/16

Once you have your website updated, it's time to start sending people to it! Today you should create between six and ten social media posts that you can use for your Facebook, Instagram, and/or Twitter accounts. People need to hear a message multiple times before it sinks in, especially with all the news and media pulsating through our brains every day. Saying the same thing 10 times can get a bit boring, so mix it up with different photos, videos, and graphics. We love Canva for simple design tools and if you need a content calendar template to get your social posts organized, just ask us! Don't forget to include a link to your website in each post. 

Thursday 11/17

Social media can be very powerful if you use it right. Be sure to tag your business location in all your Facebook and Instagram posts and if you're using Instagram or Twitter, it's a good idea to create a set of relevant hashtags so local people can find your business. We're in Pasadena, so some examples of local hashtags include: #shopsmall #shopsmallpasadena #pasadena #oldtownpasadena #onlyinoldpas and #pasadenacharm

Friday 11/18

We're just a week and a day away from Small Business Saturday (see what we did there?)! Here is your to-do for the day. First, don't forget to drop your social media post! Then it's time to get your in-store signage up and rolling! Shop Small has some cute customizable and downloadable options via their website, or you can create your own! Our favorite free design tool is Canva which is super easy to use and has tons of templates for the designed challenged! Let's see what you come up with and don't hesitate to ask if you need a hand.

Monday 11/21

Now that all your promo materials are ready, it's time to find some new customers! One of our favorite ways to find new shoppers is to connect with other local businesses with a similar clientele for a cross promotion! You can find a list of local Small Business Saturday participants on the Shop Small website. Pick a few businesses that you think might be compatible with yours and reach out to say hello! Working with partners is a great way to tap into each other's networks. Need help connecting? Just let us know! By the way, don't forget to post to your promo to social media today!

Tuesday 11/22

Let's talk newsletters! If you have an email database, now is a great time to let them know about your Small Business Saturday promotion! Use simple content and an engaging image with a direct link back to your website. Often times business owners cram their newsletters with heaps of content, but you don't need to go crazy. Just be clear on what you're offering and how your customers can get it. Trust us, they will appreciate the simplicity of the message, especially with the holiday and Black Friday marketing rush! Need help designing an email newsletter? We love MailChimp, which is FREE to use and send to up to 2,000 recipients!

Wednesday 11/23

We know you're all prepping for Thanksgiving so we'll keep today's tip super simple. Your event on Saturday will likely attract new customers, so think about a few ways to get them to come back again and again. Ask people if they would like to subscribe to your newsletter or follow you on social media. Create incentive cards with a discount that they can use on their next visit. Introduce a raffle on the day and get people to drop their business cards for a chance to win a prize. However you decide to do it, make sure you have a strategy to transform a new face from a one-hit wonder into a regular customer. 

Thursday 11/24

Just two days until Small Business Saturday - let's get to work! Just kidding! It's Thanksgiving so drop a social media post and go get your turkey on. Have a wonderful day everyone, lots of love from all of us at Team Journey!

Friday 11/25

Can you believe that Small Business Saturday is tomorrow? Let's get prepared! It's always a good idea to make your business stand out with some signage, balloons, streamers, a laser light show - whatever floats your boat. Also, it's a great time to send out a last minute social media post or newsletter follow-up to remind people to shop small at your business tomorrow. It's a busy time, but people are in the mood to spend - so join the pandemonium and have some fun.

Saturday 11/26

Happy Small Business Saturday everyone! We hope you've put our tips to good use and are gearing up for a great day. Don't forget to hand out those incentives, and be sure to encourage customers to sign up for your email newsletter or follow you on social media. Good luck and have an amazing day!